Evaluation: New Technologies Question

This is the video for my New Technologies evaluation question:
 

Evaluation: conventions question video response

This is my video for the conventions evaluation question:
 

Evaluation: How effective is the main product and Ancillary tasks

Here is my video response for my second question:
 

Evaluation: Audience Feedback Question

This is the video response I made to my Audience Feedback question 
 
Comparison between original video and Final 
 

Editing

As can be seen in my first draft I have kept to quite a conventional style of editing, one that fits my genre. I have used a lot of editing on the beat, for most of my band shots I have cut the clip after a bar or 2 bars as the time signature of the song is 4/4 simple time. The time signature being 4/4 makes it a lot easier to cut on the beat. I have also decided to start my music video with mostly band shots and hints at the apocalyptic world before I slowly bring in the narrative. Another thing that I started to do was make the shots cut quicker towards the end of the video to speed up the ending a bit to add a more dramatic effect to my video and give the audience the sense that time is running out for the characters in the narrative.

Final Ancillary Tasks - Magazine Advert

Here is my final, completed draft of my Magazine Advert:

 

Final Ancillary Tasks - Album Digipak

Here is the final, completed draft of my Album Digipak:

Final Music Video

Here is my final, fully completed Music Video:
 
Chris Jones Music Video The Groove Final by jonesc462

Evaluation of Music Video Draft 1

So after completing my first draft I was given feedback and told where I could improve my video. The biggest issues I had was the framing and lighting of my band shots and the fact that my narrative wasn't coming in quick enough.

In terms of the framing of my shots I didn't pay close enough attention to detail when I framed the band shots and the result was that the neck of Scott's guitar started to go out of frame on the right hand side and on the left hand side there was a massive amount of space with nothing there to fill it expect the bass amp. 

Example:

As you can see from the screenshot the framing of this shot is very poor as Scott's guitar is drifting out of shot and his side looks cramped where as on the other side there is a big empty space and the only thing that is filling that space is the bass amp in the corner of the shot. So what I need to do for my final draft is prioritize my re-shoots so I can get the filming completely finished. 

The next big issue I had was lighting. The lighting issue also links to the framing issue as if you look at the picture above you will notice that me and Scott are very well lit using the spotlights in the drama room, where as Josh who was my drummer at the time has been plunged into complete darkness. This looks odd from an audience point of view as two out of three members stand out well but josh is barely visible within the shot. This further raises issues and emphasizes the need to re-shoot the band shots. Furthermore more because me and Scott are well lit it raises another issue and that is the fact that the light reflects off of my Bass guitar due to it being so shiny and this has caused lens flares that appear almost every other shot. This made my video feel as though JJ Abrams has directed it, as there ends up being a lot of lens flares. Once again further stressing the point that the band shots need to be re-shot.

Example:

As you can see from the screenshot there is a horribly bright glare on my bass guitar that is almost creating an unnecessary lens flare style effect.

The final two issues that need to be addressed was making the narrative start earlier and flow better between each character which will be an easy fix once the narrative shots are completed something else that is on the top of the priorities list. And the last issue is the terrible miming from Josh which also highlights the need for a re-shoot 

Example:

As you can see from the screenshot the distance from the drumstick to the snare drum is a huge distance and it was like that pretty much throughout the entire music video.

However there are some very positive aspects to my first draft such as, the narrative shots that have been completed are nice and look good and a very small selection of my band shots are really good and can be used still 

Example:

 
 

 

Music Video Draft 1

This is the first draft I made for my Music Video 'The Groove'


The Groove Music Video Draft 1 by jonesc462

Final Days of Filming

For the final days of filming, I need to prioritize the re-shoots of the band shots. I finally managed to get a good drama room and a nice drum kit. However we didn't have long to shoot due to my friend Matt's availability, so once everything was set up we didn't waste any time, jumped straight into filming the shots and managed to get a lot of really nice shots done. Also when we went into the drama room they had broken TV's and electrical equipment that drama used as props, so I thought it would make sense to use these props in my music video to reflect the apocalyptic feel.

Overall the last few days of filming were very successful and I managed to improve my video with much better shots.